Joe Gonzales
About Joe Gonzales
Joe Gonzales is the Director of UX Research at Ibotta, Inc., with a background in user experience research and engineering. He has previously held positions at Facebook, Epic, and Northwestern University, and holds a Master's degree in Human Computer Interaction from Georgia Institute of Technology.
Current Role at Ibotta
Joe Gonzales serves as the Director of UX Research at Ibotta, Inc. He has held this position since 2024. In this role, he focuses on enhancing user experience through research and analysis, contributing to the company's mission of providing a seamless digital experience for users.
Previous Experience at Facebook
Joe Gonzales worked at Facebook for a total of five years in various roles. He began as a UX Research Intern in 2015, followed by positions as a User Research Intern in 2013, and later as a UX Researcher from 2016 to 2019. He advanced to the role of User Experience Research Manager, where he worked from 2019 to 2023. His experience at Facebook involved conducting user research to inform product design and improve user engagement.
Education and Expertise
Joe Gonzales earned a Master's degree in Human Computer Interaction from the Georgia Institute of Technology, studying from 2012 to 2014. He also holds a Bachelor of Science in Biomedical/Medical Engineering from Saint Louis University, where he studied from 2004 to 2008. His educational background provides a strong foundation in both engineering and user experience design.
Technical Background
Before transitioning to user experience research, Joe Gonzales worked as a Technical Service Engineer at Epic from 2008 to 2012. This role involved providing technical support and solutions in the healthcare software sector. Additionally, he gained research experience through internships at Northwestern University and the University of Wisconsin-Madison.
Research and Teaching Experience
Joe Gonzales served as a Graduate Research and Teaching Assistant at the Georgia Institute of Technology from 2012 to 2015. In this capacity, he contributed to academic research and supported undergraduate students in their studies. His teaching experience complements his research skills, enhancing his ability to communicate complex concepts effectively.