Katie Callaghan
About Katie Callaghan
Katie Callaghan is a Senior Marketing Manager at Ibotta, Inc., where she has worked since 2017. With a background in marketing and public relations, she has developed expertise in both B2C and B2B markets and is skilled in various aspects of marketing strategy.
Work at Ibotta
Katie Callaghan has been with Ibotta, Inc. since 2017, initially joining as a Marketing Associate, Brand & Retail. Over the years, she has progressed through various roles, including Marketing Manager and Associate Marketing Manager. In 2022, she was promoted to Senior Marketing Manager, a position she has held for two years. Her responsibilities include implementing cross-functional communication strategies and engaging in lead generation and funnel development.
Education and Expertise
Katie Callaghan earned her Bachelor of Arts in Marketing and Public Relations from Loras College, where she studied from 2010 to 2014. Her educational background has equipped her with a diverse skill set in content marketing, digital strategy, and online advertising. She has developed expertise in both B2C and B2B markets, particularly during her tenure at RedShelf, Inc.
Background
Katie Callaghan began her career with internships at the Dubuque Area Chamber of Commerce and the Community Foundation of Greater Dubuque. She later worked as a Marketing Coordinator at Plaid Swan and as a Marketing Manager at RedShelf before returning to Ibotta. Her early experiences laid the foundation for her marketing career, leading to her current senior role.
Achievements
Throughout her career, Katie Callaghan has demonstrated proficiency in various marketing disciplines, including brand voice development, affiliate marketing, and social media campaign management. She conducts market research and analytics to inform marketing strategies and utilizes a holistic marketing approach to effectively engage target audiences. Her skills extend to tradeshow and event marketing, showcasing her versatility in the field.