Lauren Isbrandtsen
About Lauren Isbrandtsen
Lauren Isbrandtsen serves as the Vice President of Client Partnerships for Retail Ecommerce at Ibotta, Inc., where she leverages her expertise in omnichannel retail marketing and performance-based marketing. With a strong background in digital strategy and e-commerce, she has successfully delivered multi-million dollar brand partnerships throughout her career.
Current Role at Ibotta
Lauren Isbrandtsen serves as the Vice President of Client Partnerships for Retail Ecommerce at Ibotta, Inc. since 2017. In this role, she focuses on developing and managing client relationships within the retail sector, leveraging her expertise in omnichannel retail marketing strategy. Her work involves delivering multi-million dollar brand partnerships and enhancing the company's digital strategy and e-commerce initiatives. She operates from Denver, Colorado, contributing to Ibotta's growth in the competitive retail landscape.
Previous Experience in Media Sales
Before joining Ibotta, Lauren Isbrandtsen accumulated extensive experience in media sales. She worked at Viacom as a Sales Executive for Comedy Central and Spike TV from 2014 to 2016. Prior to that, she was a Sales Planner at NBCUniversal, Inc. from 2012 to 2014. Additionally, she served as an Account Executive for Brand Partnerships at Fullscreen Media from 2016 to 2017. Her roles in these organizations provided her with a strong foundation in client service and account management.
Education and Academic Background
Lauren Isbrandtsen completed her education at Hofstra University, where she studied Marketing and earned a Bachelor of Business Administration (BBA). She also attended Ridge High School. Her academic background has equipped her with the knowledge and skills necessary for her career in marketing and sales, particularly in the areas of digital strategy and performance-based marketing.
Expertise in Marketing Strategies
Lauren Isbrandtsen is recognized for her expertise in omnichannel retail marketing strategy, performance-based marketing, influencer marketing, and affiliate marketing. She has a proven track record of building and managing high-performing sales and account management teams. Her ability to deliver substantial brand partnerships has positioned her as a key player in the marketing and e-commerce sectors.