Lauren Isbrandtsen
About Lauren Isbrandtsen
Lauren Isbrandtsen serves as the Vice President of Client Partnerships - Retail at Ibotta, Inc., where she has worked since 2022. With a strong background in e-commerce and digital strategy, she specializes in omni-channel marketing and leads a team that collaborates with US retailers to enhance consumer behavior and drive sales.
Work at Ibotta
Lauren Isbrandtsen currently serves as the Vice President of Client Partnerships - Retail at Ibotta, Inc., a position she has held since 2022 in Denver, Colorado. Her role involves leading a team that collaborates with U.S. retailers to influence consumer behavior throughout the purchasing process, aiming to drive incremental sales at scale. Prior to her current role, she held several positions at Ibotta, including Senior Director of Client Partnerships & Success - Retail from 2020 to 2022, Director of Client Partnerships (Retail) from 2019 to 2020, and Director, Client Partnerships & Client Success (Retail) from 2018 to 2019. She initially joined Ibotta as an Account Executive in 2017.
Education and Expertise
Lauren Isbrandtsen earned her Bachelor of Business Administration (BBA) with a focus on Marketing from Hofstra University. She possesses a strong background in e-commerce and digital strategy, specializing in omni-channel marketing strategy and performance-based marketing. Her educational foundation supports her expertise in building and managing high-performing sales and account management teams.
Background
Before her tenure at Ibotta, Lauren Isbrandtsen worked at Viacom, where she held various roles including Sales Executive for Comedy Central & Spike TV from 2014 to 2016 and Client Service Representative for MTV/MTV2/mtvU from 2011 to 2012. Additionally, she worked as a Sales Planner at NBCUniversal, Inc. from 2012 to 2014 and as an Account Executive for Brand Partnerships at Fullscreen Media from 2016 to 2017. These positions contributed to her skills in sales, negotiation, and affiliate partnerships.
Achievements
In her current role at Ibotta, Lauren Isbrandtsen leads initiatives that significantly impact retail partnerships and consumer engagement. Her leadership in client partnerships has been instrumental in driving sales growth and enhancing the effectiveness of marketing strategies across various retail channels. Her ability to influence consumer behavior and deliver measurable results is a key aspect of her professional achievements.