Madi Palermo
About Madi Palermo
Madi Palermo serves as the Head of Product for Consumer Experiences at Ibotta, Inc., where she leads product strategy and execution. With over 12 years of experience in product development, she has held various roles at companies such as Kroger Digital and Harris Teeter.
Work at Ibotta
Madi Palermo serves as the Head of Product for Consumer Experiences at Ibotta, Inc. since 2022. In this role, she leads product strategy and execution for Ibotta's Direct-To-Consumer Experiences, which includes the Mobile App, Website, Browser Extension, and Ad Products. Her focus is on enhancing product discovery and delivery processes to effectively address customer needs.
Previous Experience in Product Management
Prior to her current position, Madi Palermo held several significant roles in product management. She worked at Kroger Digital as Senior Manager of Product, Design, and Engineering from 2018 to 2019. Additionally, she was the Head of Product & Digital Technology at Harris Teeter from 2017 to 2018 and served as a Product Manager at the same company from 2011 to 2014. Her experience spans over a decade in building and releasing products.
Education and Expertise
Madi Palermo earned her Bachelor of Applied Science (B.A.Sc.) in Marketing from Wingate University, where she studied from 2006 to 2010. Her educational background supports her extensive experience in product management and strategy, equipping her with the skills necessary to lead product initiatives effectively.
Leadership Roles in Product Development
Madi has held various leadership positions in product development throughout her career. She was the Chief Product Officer for Joint Ventures at Guaranteed Rate for six months in 2021 and served as VP of Product at the same company for seven months. Additionally, she worked as Director of Product Delivery at Tresata from 2019 to 2020, further solidifying her expertise in product strategy and execution.
Advocacy for Continuous Improvement
Madi Palermo advocates for continuous improvement in product discovery and delivery processes. She emphasizes the importance of team dynamics and culture in product development, aiming to solve customer problems effectively. Her approach reflects a commitment to enhancing user experiences through innovative product strategies.