Mc Kenzie Pedersen
About Mc Kenzie Pedersen
Mc Kenzie Pedersen is a Senior Manager of Sales Enablement at Ibotta, Inc., where she develops training programs and refines go-to-market strategies to enhance sales efficiency. With a diverse background in marketing and sports management, she has held various roles in organizations such as the Denver Outlaws and Kroenke Sports & Entertainment.
Current Role at Ibotta
Mc Kenzie Pedersen currently serves as Senior Manager of Sales Enablement at Ibotta, Inc., a position she has held since 2022. In this role, she develops and implements training programs aimed at enhancing the skills and effectiveness of the sales team. She focuses on creating high-quality content and resources to support sales enablement efforts. Additionally, she plays a key role in refining the go-to-market strategy to improve sales efficiency.
Previous Experience at Ibotta
Prior to her current role, Mc Kenzie Pedersen held multiple positions at Ibotta, Inc. She worked as a Senior Product Marketing Manager for the Ibotta Performance Network in 2022, a Client Success Associate in 2018, and an Account Manager from 2018 to 2020. She also served as a Senior Account Manager for two months in 2021 and as an Associate Product Marketing Manager, B2B, in 2021. Her extensive experience at Ibotta highlights her expertise in product marketing and client relations.
Education and Training Background
Mc Kenzie Pedersen studied at Metropolitan State University of Denver, where she earned a Bachelor's degree in Sport and Fitness Administration/Management. She also attended the University of Colorado at Colorado Springs, focusing on Sport Management for one year. In 2021, she furthered her education at Product Marketing Alliance, completing a program that lasted 11 months.
Early Career Experience
Mc Kenzie Pedersen began her career with various internships and roles in the sports and entertainment industry. She worked as a Game Day Operations Intern for the Denver Outlaws in 2015 and held multiple positions at Kroenke Sports & Entertainment, including Partnership Marketing Intern and Account Executive. Additionally, she was a Professional Figure Skater for Disney on Ice from 2012 to 2015, showcasing her background in performance and marketing.
Skills and Specializations
Mc Kenzie Pedersen specializes in effective positioning to enhance market competitiveness. Her work involves developing training programs and resources that improve the sales team's performance. She has a strong focus on creating best-in-class content that supports sales enablement efforts, demonstrating her commitment to driving sales efficiency and effectiveness.