Neil Fonseca, Cfa
About Neil Fonseca, Cfa
Neil Fonseca is a Manager of Marketing Analytics specializing in user retention and machine learning programs at Ibotta, Inc. He has a strong background in data science and analytics, with previous roles at various financial and consulting firms.
Work at Ibotta
Neil Fonseca currently serves as the Manager of Marketing Analytics - User Retention and Machine Learning Programs at Ibotta, Inc. since 2023. In this role, he manages a team focused on implementing continuous integration and continuous deployment (CI/CD) processes for machine learning models. His responsibilities include creating personalized customer incentives to enhance user retention and productivity. Prior to this position, he held various roles at Ibotta, including Senior Data Scientist and Decision Scientist in Marketing Analytics.
Education and Expertise
Neil Fonseca holds a Master of Business Administration (M.B.A.) from UCLA Anderson School of Management, where he studied from 2016 to 2018. He also earned a Bachelor of Science degree in Operations Research and Engineering from Cornell University, completing his studies from 2004 to 2008. His educational background provides a strong foundation in analytics and business management, which he applies in his current role.
Background
Neil Fonseca has a diverse professional background, having worked in various analytical and managerial roles. Before joining Ibotta, he served as Director of Equity Research at EVA Dimensions from 2013 to 2016. His earlier experience includes positions at Oliver Wyman Group and UBS Investment Bank, where he focused on economic consulting and equity research, respectively. This extensive experience has equipped him with a robust skill set in data analysis and marketing strategies.
Achievements
At Ibotta, Neil Fonseca oversees the testing and performance reporting of machine learning models and manual bonus programs, which significantly influence in-app activity and revenue. His work in creating customer incentives has contributed to user retention strategies. His previous roles have also involved significant contributions to equity research and data consulting, showcasing his ability to impact various sectors within the financial and marketing industries.