Shawn Darcy
About Shawn Darcy
Shawn Darcy serves as the Director of Business Development, Research & Insights at Ibotta, Inc. in Denver, Colorado, bringing extensive experience from previous roles at the National Cattlemen's Beef Association and comScore, Inc.
Work at Ibotta
Shawn Darcy currently serves as the Director of Business Development, Research & Insights at Ibotta, Inc. He has held this position since 2022, contributing to the company's strategic initiatives in Denver, Colorado. In this role, he focuses on leveraging research and insights to drive business development efforts, aligning with Ibotta's goals in the digital cashback and rewards space.
Previous Experience at National Cattlemen's Beef Association
Prior to his role at Ibotta, Shawn Darcy worked at the National Cattlemen's Beef Association. He served as Senior Director of Market Research from 2020 to 2021, and previously held the positions of Director of Market Research from 2017 to 2020 and Associate Director of Market Research from 2014 to 2016. His tenure at the organization spanned several years, focusing on market research strategies within the beef industry.
Experience at comScore and Ketchum
Shawn Darcy's career includes significant experience in market research and analytics. He worked at comScore, Inc. as an Account Manager in Market Research from 2009 to 2014, where he managed client accounts and research projects. Following that, he joined Ketchum as Director of Analytics for a brief period in 2021, where he applied his analytical skills to enhance client strategies.
Education and Expertise
Shawn Darcy earned a Bachelor of Arts (B.A.) in Social Sciences from the University of Northern Colorado, where he studied from 2002 to 2006. His educational background has provided a foundation for his expertise in market research and business development, equipping him with the skills necessary for his roles in various organizations.
Career Background
Shawn Darcy's career began at Kroger, where he worked as a Co-Manager from 2007 to 2009 in the Cincinnati, Ohio area. This early experience in management laid the groundwork for his subsequent roles in market research and analytics, leading to his positions in prominent organizations such as comScore and the National Cattlemen's Beef Association.