Ashley Sheinwald
About Ashley Sheinwald
Ashley Sheinwald serves as the Senior Director of Digital Design at ICIS, where she has worked since 2022. With extensive experience in user experience and service design across various sectors, she has a proven ability to deliver innovative design solutions.
Work at ICIS
Ashley Sheinwald has been serving as the Senior Director of Digital Design at ICIS since 2022. Prior to this role, she held the position of Director of Digital Design at the same organization starting in 2021. Based in London, she has contributed to the company's digital initiatives for a total of three years. Her work involves leading design strategies and enhancing user experiences within the digital landscape of ICIS.
Education and Expertise
Ashley Sheinwald possesses extensive expertise in digital design and user experience. She has provided consultancy in service and experience design for various sectors, including global banking, media companies, design agencies, and UK Government departments. Her background includes working within a multi-disciplinary human-centered design team, focusing on delivering optimal user experiences.
Background
Ashley Sheinwald has a diverse professional background in user experience and design. She worked at Planet Interactive as the Director of User Experience from 2001 to 2016, where she was responsible for creative direction and design strategy. She also held positions at IG Group, including Senior User Experience Designer and Head of Service Design, contributing to the development of user-centered solutions in trading environments.
Achievements
Throughout her career, Ashley Sheinwald has demonstrated a commitment to delivering elegant user experiences in complex domains. Her tenure at IG Group was marked by her involvement in a multi-disciplinary team aimed at providing the world's best trading experience. She is recognized for her ability to help teams achieve their potential and for employing creative techniques to foster design innovation.