Emma Chen

Emma Chen

Head Of Business Development. Greater China @ ICIS

About Emma Chen

Emma Chen serves as the Head of Business Development for Greater China at ICIS, where she has worked since 2020. She holds advanced degrees in Language Interpretation and Translation, as well as Business Psychology, and has extensive experience in sales and business development across various companies in the region.

Current Role at ICIS

Emma Chen serves as the Head of Business Development for Greater China at ICIS since 2020. In this role, she acts as the face of ICIS China, ensuring consistency across teams and removing barriers to enhance operational efficiency. She leads the inside sales team, managing both inbound and outbound lead activities within the APAC region. Her responsibilities include aligning the business development team’s KPIs and KPOs with those of EMEA and Americas, demonstrating her capability in strategic oversight.

Previous Experience in Business Development

Prior to her current position, Emma Chen held various roles in business development. She worked at MicroBenefits as VP of Sales and Marketing for the Global Market from 2017 to 2018 and previously served as Director of Business Development for Greater China from 2015 to 2017. Additionally, she was a Business Development Manager at TeleTech in 2013 and at MicroBenefits from 2014 to 2015. Her experience spans both B2C and B2B environments, showcasing her versatility in the field.

Educational Background

Emma Chen has a strong educational foundation in business and language studies. She earned a Master of Arts (M.A.) in Language Interpretation and Translation from China Foreign Affairs University, studying from 2011 to 2013. She also holds a Master of Science (MS) in Business Psychology from the Institute of Psychology, Chinese Academy of Sciences, completed between 2010 and 2015. Additionally, she obtained a Bachelor of Business Administration (B.B.A.) in Business/Commerce from Renmin University of China, graduating in 2007.

Skills and Management Experience

Emma Chen possesses five years of team management experience, focusing on influence without authority and leading at scale. She demonstrates strong business acumen, with the ability to simplify complex problems. Her motivation is driven by autonomy, mastery, and purpose-driven work, which informs her leadership style and approach to business development.

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