Guy Mc Culloch
About Guy Mc Culloch
Guy Mc Culloch is a Marketing Director with extensive experience in marketing for business services, including education and large-scale events. He has held various leadership roles in notable organizations and currently works at ICIS, focusing on downstream petrochemicals.
Current Role at ICIS
Guy Mc Culloch serves as the Marketing Director at ICIS, a position he has held since 2021. In this role, he focuses on marketing strategies tailored for the downstream petrochemicals sector. ICIS is recognized as the world's largest provider of petrochemicals market intelligence, and Mc Culloch's expertise contributes to the company's efforts in delivering valuable insights to its clients.
Previous Experience in Marketing
Prior to his current role, Mc Culloch held various marketing positions across different organizations. He was the Director of Audience and Events at Fastmarkets from 2020 to 2021. His experience also includes serving as Head of Marketing for Coaltrans and REFF Conferences at Euromoney Institutional Investor from 2006 to 2007, and as Head of Marketing and Events at the British Safety Council from 2017 to 2020.
Background in Business Services Marketing
Mc Culloch has a strong background in marketing for business services, which encompasses education, consultancy, membership, and large-scale events. His extensive experience in these areas has equipped him with a broad perspective on effective marketing strategies tailored to diverse audiences.
Career Progression in Marketing Roles
Mc Culloch's career in marketing began at Haymarket Media Group, where he worked as a Display Sales Executive from 2003 to 2004. He then progressed to roles such as Marketing Manager for Global Conferences at Metal Bulletin from 2004 to 2006, and Head of Public Courses at Fitch Learning from 2012 to 2016. He also served as Director of Marketing and Membership at CFA UK from 2007 to 2011.
Expertise in Downstream Petrochemicals
Through his role at ICIS, Mc Culloch has developed deep expertise in the downstream petrochemicals market. This specialization allows him to create targeted marketing initiatives that resonate with industry stakeholders and enhance the visibility of ICIS's offerings in this sector.