Helen (Rong) Xu
About Helen (Rong) Xu
Helen (Rong) Xu serves as the Market Development Director at ICIS in Shanghai, China, where she has worked since 2019. With extensive experience in marketing and market development across various companies, she holds multiple degrees, including a Master of Science in International Marketing.
Work at ICIS
Helen Xu has been serving as the Market Development Director at ICIS since November 2019. In this role, she leads market development activities specifically for ICIS China, focusing on understanding market dynamics and providing insights within the petrochemical markets. Her tenure at ICIS has lasted for five years, during which she has contributed to the company's strategic initiatives in Shanghai City, China.
Previous Employment Experience
Prior to her current role at ICIS, Helen Xu held several positions in various companies. She worked at DEGUSSA LIMITED as a Marketing Executive for one year from 2002 to 2003. She then served as a Marketing Manager at Dow Corning for seven years from 2006 to 2013. Following that, she was a Marketing Executive at Fujifilm Sericol in Greater China for three years from 2003 to 2006. Additionally, she worked as a Commercial Excellence Manager at AkzoNobel from 2013 to 2015 and as a Sales Manager for North America at CDI Computer Dealers Inc. from 2016 to 2019.
Education and Expertise
Helen Xu has a solid educational background with multiple degrees. She studied Organization Studies at the University of Warwick, earning a Master of Arts (MA) from 1999 to 2000. She then pursued a Master of Science (MSc) in International Marketing at the University of Strathclyde from 2000 to 2001. Additionally, she holds a Bachelor of Arts (BA) in English Language and Literature from Guangdong University of Foreign Studies. This diverse educational foundation supports her expertise in market development and marketing strategies.
Cultural Interests and Influence
Helen Xu enjoys traveling and learning from diverse cultures, which significantly influences her approach to market development. Her experiences in various cultural contexts enhance her understanding of market dynamics and consumer behavior, allowing her to provide valuable insights both internally and externally within the petrochemical markets.