Kate Dodds
About Kate Dodds
Kate Dodds serves as the Head of Marketing EMEA at ICIS, a position she has held since 2023. With extensive experience in marketing across various sectors, she has previously worked in leadership roles at several companies, including Cohort Software, Tata Technologies, and SAI Global Compliance.
Current Role at ICIS
Kate Dodds serves as the Head of Marketing EMEA at ICIS, a position she has held since 2023. In this role, she oversees marketing strategies and initiatives across the Europe, Middle East, and Africa regions. Her responsibilities include managing marketing campaigns and ensuring alignment with the company's overall business objectives.
Previous Experience in Marketing
Before joining ICIS, Kate Dodds held various marketing roles in several organizations. She was the Head of Marketing at Cohort Software from 2018 to 2019 and worked as the Marketing Communications Manager for Tata Technologies from 2014 to 2016. Additionally, she served as the Marketing Manager at SAI Global Compliance from 2007 to 2010 and later as the Head of Marketing and Product Development at the same company from 2010 to 2012.
Education and Qualifications
Kate Dodds studied at the University of East Anglia, where she earned a BA Double Hons in French, German, and Linguistics from 1985 to 1989. She also obtained a CIM Professional Diploma in Marketing from Warwickshire College, completing the program between 2005 and 2006. Her educational background supports her expertise in marketing and communications.
Marketing Expertise and Skills
Kate Dodds specializes in digital marketing strategies, including web, PPC, content, and SEO. She possesses excellent copywriting skills, particularly in creating web copy, blogs, sales collateral, and whitepapers. Her experience includes managing marketing campaigns across various channels, such as online, offline, events, PR, and social media.
Strategic Marketing Background
Kate Dodds has a strong background in strategic marketing planning, market analysis, and market segmentation. Her experience in lead generation, lead management, and reporting further enhances her capabilities in driving effective marketing strategies. She has worked in diverse roles that have contributed to her comprehensive understanding of the marketing landscape.