Marina Putyatina
About Marina Putyatina
Marina Putyatina is an experienced EMEA Marketing Manager currently working at ICIS in London. She has a strong background in executing integrated marketing campaigns and managing cross-functional teams, with previous roles at Vostock Capital UK, S&P Global Platts, and Honkarakenne Oyj.
Current Role at ICIS
Marina Putyatina serves as the EMEA Marketing Manager at ICIS, a position she has held since 2018. In this role, she is responsible for executing integrated marketing campaigns aimed at enhancing customer engagement and retention across the Europe, Middle East, and Africa regions. Her work involves managing cross-functional teams and collaborating with various agencies to meet marketing objectives.
Previous Experience in Marketing
Prior to her current role, Marina worked at S&P Global Platts as the Marketing Manager for the EMEA region from 2014 to 2018. Before that, she spent six years at Vostock Capital UK in a similar marketing manager position from 2008 to 2014. Her career began at Honkarakenne Oyj, where she served as Marketing Manager from 2005 to 2008, and she also held the role of Marketing Communications Manager at BROCARD Group GmbH & Co. KGaA from 2003 to 2005.
Education and Professional Qualifications
Marina holds a Master's degree in Public Relations, Advertising, and Applied Communication from Saint Petersburg State Electrotechnical University 'LETI', which she completed from 1998 to 2003. Additionally, she achieved a CIM Professional Diploma in Marketing from the Chartered Institute of Marketing, studying from 2009 to 2010. These educational credentials support her expertise in marketing strategies and practices.
Skills and Expertise in Marketing
Marina demonstrates proficiency in managing marketing budgets effectively, ensuring optimal resource allocation across various campaigns. She is skilled in leveraging Google Analytics to inform data-driven decision-making in her marketing strategies. Furthermore, she possesses expertise in developing and localizing website content and collateral to cater to diverse regional markets.