Robbie Sultan
About Robbie Sultan
Robbie Sultan is a Senior Data Analyst at ICIS in London, United Kingdom, where he has worked since 2020. He has a background in data analysis and research, holding a Master's degree in Psychiatric Research from King's College London and a Bachelor's degree in Psychology from Goldsmiths College.
Work at ICIS
Robbie Sultan has been employed at ICIS as a Senior Data Analyst since 2020, contributing to data analysis and reporting in London, United Kingdom. Prior to this role, he served as a Data Analyst from 2018 to 2020 and as a Data Specialist for a brief period in 2018. In his current position, he has developed a predictive model for Marketing Engagement, which forecasts the conversion of prospects to leads based on engagement behavior and demographics. He also led the migration of data development and reporting from Tableau to Power BI, utilizing an Azure data lake for standardized data sources.
Previous Experience at Thomson Reuters
Before joining ICIS, Robbie Sultan worked at Thomson Reuters as a Data Research Team Lead from 2016 to 2018 in London, United Kingdom. In this role, he managed data research operations and contributed to the team's overall performance. His experience at Thomson Reuters provided him with a solid foundation in data analysis and research methodologies.
Education and Expertise
Robbie Sultan holds a Master's Degree in Psychiatric Research from King's College London, where he studied from 2014 to 2015. He also earned a Bachelor of Science (BSc) in Psychology from Goldsmiths College, University of London, from 2010 to 2013. His educational background equips him with a strong understanding of data analysis, research methods, and psychological principles, which he applies in his current role.
Data Management Initiatives
In his role at ICIS, Robbie Sultan has implemented several key data management initiatives. He acts as a Data Steward for Marketing's compliance queries, ensuring adherence to data compliance measures. He created a continuous data cleansing program called the 'Contact Washing Machine' to enhance the quality and completeness of the Marketing database. Additionally, he facilitates self-service data and automation tools through training and knowledge sharing, promoting collaboration between teams.
Achievements in Marketing Analytics
Robbie Sultan has made significant contributions to marketing analytics at ICIS. He produced finance reports for the Pay-as-you-go product, which played a role in the success of the award-winning Marketing Credits Campaign. His work in developing predictive models and improving data quality has enhanced the effectiveness of marketing strategies and decision-making processes.