Saniya Maralova, Ma, MBA
About Saniya Maralova, Ma, MBA
Saniya Maralova is a Marketing Manager at Icis in London, where she has worked since 2018. With over 10 years of experience in digital marketing and a strong background in strategy, she has contributed to significant sales growth and leads the Go-To-Market strategy for multiple products annually.
Work at ICIS
Saniya Maralova has been serving as the Marketing Manager at ICIS since 2018. In this role, she has been responsible for leading the Go-To-Market strategy for 17 products annually, managing the end-to-end process for product launches. Her tenure at ICIS follows her previous position as Senior Marketing Executive within the same organization, where she worked from 2017 to 2018. Her experience at ICIS reflects her expertise in digital marketing and strategic planning.
Previous Marketing Experience
Prior to her current role at ICIS, Saniya Maralova held several marketing positions across various organizations. She worked as a Marketing Manager at Adam Smith Conferences from 2009 to 2011 and served as a Senior Marketing Executive at Reed Business Information from 2012 to 2017. Additionally, she was a Marketing Project Manager at Gfc Media Group and held a brief position as Marketing Manager at Power-clear in 2011. Her diverse experience spans over a decade, focusing on digital marketing and strategy.
Education and Expertise
Saniya Maralova holds multiple degrees in marketing and sociology. She obtained a Master of Business Administration from Cardiff Metropolitan University, studying from 2005 to 2007. She also studied at Al-Farabi Kazakh National University, earning a Master of Arts in Sociology from 1997 to 1999. Her educational background is complemented by her extensive experience in marketing, with a strong focus on digital marketing and strategic initiatives.
Achievements in Marketing
Throughout her career, Saniya Maralova has demonstrated a proven ability to lead teams and implement changes that enhance efficiency and customer satisfaction. Notably, she contributed to a company's 15% year-over-year sales growth by revising marketing strategies for underperforming products. Her achievements highlight her effectiveness in driving results through strategic marketing initiatives.
Background and Early Career
Saniya Maralova began her career at Kazakhtelecom Jsc, where she served as the Head of the Administration and Control Department from 2000 to 2004. She transitioned into marketing roles thereafter, starting with Datamonitor as a Marketing Executive from 2007 to 2009. Her early career laid the foundation for her subsequent success in various marketing positions, showcasing her adaptability and growth in the field.