Alexandra A.
About Alexandra A.
Alexandra A. serves as the Head of Marketing Automation & Data at Ideagen, where she has worked since 2023. With a strong background in marketing automation and data-driven strategies, she has held various marketing roles across multiple organizations since 2004.
Work at Ideagen Plc
Alexandra A. currently serves as the Head of Marketing Automation & Data at Ideagen Plc, a position she has held since 2023. In this role, she focuses on implementing marketing automation strategies and leveraging data to drive business growth. Prior to this, she worked as the Marketing Operations Manager at Ideagen from 2022 to 2023, where she managed marketing processes and systems. Additionally, she held the position of Inbound and Customer Comms Manager at Ideagen for five months in 2022, contributing to customer engagement and inbound marketing efforts.
Education and Expertise
Alexandra A. has a strong educational background in marketing and communications. She earned a Master of Arts (MA) in Sociology from Nottingham in 2012. Additionally, she holds a Bachelor of Arts (B.A.) in International Communications Studies from the University of Nottingham, completed in 2010. She further enhanced her marketing skills by obtaining a Level 6 Professional Diploma in Marketing from The Marketing & Leadership Academy in 2020. Her expertise includes marketing automation, data-driven strategies, inbound marketing, and lead generation.
Background in Marketing
Alexandra A. has extensive experience in various marketing roles across different organizations. Before joining Ideagen, she worked at Illumina as a Senior Marketing Program Manager from 2021 to 2022. She also served as Divisional Marketing Manager at The Access Group from 2019 to 2021 and held multiple marketing positions at The Access Group, including Marketing Programs Manager. Her early career included roles such as Marketing Executive at MERCIA GARDEN PRODUCTS LIMITED and Marketing Assistant at TTS Group Ltd.
Digital Media and Social Media Marketing Experience
Alexandra A. has significant experience in digital media and social media marketing. Her roles have involved developing and executing marketing strategies that utilize digital platforms to enhance brand visibility and engagement. Her background in software-related marketing initiatives complements her skills in digital marketing, allowing her to effectively reach target audiences and generate leads through various online channels.
Career Progression
Alexandra A.'s career began in sales as a Sales Team Leader at Currys from 2004 to 2007. She transitioned into marketing roles starting with her position as Research Coordinator at Medibord Ltd in 2012. Over the years, she has progressed through various marketing positions, gaining expertise in marketing operations, inbound marketing, and customer communications. Her career reflects a steady advancement in responsibilities and a focus on data-driven marketing strategies.