Alexandra Hook
About Alexandra Hook
Alexandra Hook is a Senior Product Manager at Ideagen, where she has worked since 2018 in Raleigh, North Carolina. She has successfully implemented systems that increased revenue and improved customer satisfaction rates.
Work at Ideagen Plc
Alexandra Hook has been serving as a Senior Product Manager at Ideagen since 2018. In this role, she oversees product management for various products, including InspectionXpert (IQC Pro), Smartforms Essential, and Smartforms Professional. Her contributions include implementing a licensing control system that increased revenue by 25%, which amounted to $1.3 million over three years. Additionally, she developed market research initiatives and marketing strategies that resulted in a 35% increase in ROI and a customer satisfaction rate of 92%.
Education and Expertise
Alexandra Hook pursued her education at multiple institutions. She studied Management, Marketing, and Related Support Services at East Carolina University for one year from 2014 to 2015. She then attended the University of North Carolina Wilmington, where she earned a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from 2015 to 2018. Additionally, she completed an Associate of Arts degree at Pitt Community College from 2013 to 2015, focusing on General Studies.
Background
Before joining Ideagen, Alexandra Hook worked at InspectionXpert as a Product Manager from 2018 to 2022. During her tenure, she contributed to product management in a remote capacity. Earlier in her career, she held the position of Accounting Clerk at Nationwide Insurance from 1998 to 2001, where she focused on accounts receivable and office administration. She also served as Customer Service Support Manager at Central Office Supplies in Auckland, New Zealand, from 2001 to 2007.
Achievements
Throughout her career, Alexandra Hook has achieved notable results in product management and marketing. At Ideagen, she implemented a licensing control system that significantly boosted revenue. Her market research initiatives and marketing strategies led to a substantial increase in ROI and high customer satisfaction. These achievements reflect her ability to drive business growth and enhance product performance in competitive markets.