Raluca Oda
About Raluca Oda
Raluca Oda serves as the VP of Global Demand Programs at Ideagen, where she has worked since 2022. With a strong background in marketing and demand generation, she has held various leadership roles at notable companies including UiPath, IBM, and Oracle.
Work at Ideagen Plc
Raluca Oda has served as the VP of Global Demand Programs at Ideagen since 2022. In this role, she has spearheaded global virtual summits and introduced new thought leadership reports, enhancing the company's industry standing and driving demand. She implemented a unified global demand framework that integrates corporate campaigns, lead nurture, and sales plays, effectively progressing leads to MQL/SQL status. Additionally, she optimized operational processes and provided ongoing guidance for both central and business line marketing teams. Oda also transitioned Ideagen's customer advocacy approach to impactful customer success stories and scaled user reviews generation efforts. Furthermore, she orchestrated a comprehensive cross-selling framework that includes personalized offers and multi-channel strategies, resulting in increased expansion revenue.
Previous Experience at UiPath
Before joining Ideagen, Raluca Oda worked at UiPath from 2019 to 2022 as the Director of Global Demand Generation Programs. In this position, she led initiatives that focused on demand generation strategies. Prior to that, she served as the Global Campaigns Lead at UiPath from 2018 to 2019. Her experience at UiPath contributed to her expertise in managing and executing global marketing campaigns.
Career Background at IBM and Oracle
Raluca Oda has extensive experience in marketing roles at IBM, where she held several positions from 2013 to 2018. She served as the Social Business Manager, Social Marketing Team Lead, and Marketing Campaign Manager during her tenure. Her responsibilities included leading social marketing initiatives and managing marketing campaigns. Earlier in her career, she worked at Oracle as an Account Manager for Support Renewals from 2007 to 2010, where she focused on customer relationship management and support services.
Education and Expertise
Raluca Oda holds a Master's degree in Communication and Public Relations from SNSPA Bucharest, which she completed from 2003 to 2005. She also earned a Bachelor's degree in Journalism and Communication Sciences from FJSC Bucharest, studying from 1998 to 2002. Her educational background provides a strong foundation in communication strategies and public relations, which she has applied throughout her career in various marketing roles.
Advisory Role at Kubeark
In addition to her role at Ideagen, Raluca Oda has been serving as a Marketing Advisor at Kubeark since 2022. In this VP-level position, she provides strategic marketing insights and guidance, leveraging her extensive experience in demand generation and marketing campaign management.