Simon Hurrell

VP, Global Digital Marketing @ Ideagen Plc

About Simon Hurrell

Simon Hurrell is the Vice President of Global Digital Marketing at Ideagen, where he has worked since 2023. He has extensive experience in digital marketing and strategy, having held various leadership roles at companies such as HealthBoxHR, Metia, and OgilvyOne dnx.

Work at Ideagen Plc

Simon Hurrell currently serves as the Vice President of Global Digital Marketing at Ideagen, a position he has held since 2023. In this role, he focuses on developing and implementing digital marketing strategies that align with the company's global objectives. His responsibilities include overseeing digital marketing initiatives and ensuring that they effectively reach and engage target audiences.

Previous Experience in Digital Marketing

Prior to his role at Ideagen, Simon held several significant positions in the digital marketing field. He worked as the Marketing Director at HealthBoxHR for four months in 2022. He also served as the Senior Director of Digital Experience at Metia from 2021 to 2022. His experience includes roles at OgilvyOne dnx, where he was a Senior Account Director and a Digital Strategist, as well as positions at McDonald Butler and The Croc.

Education and Expertise

Simon Hurrell's educational background includes studying at Yateley Comprehensive School and Guildford College, where he achieved a qualification in Graphic Design. He has furthered his education at HubSpot Academy, obtaining certifications in RevOps, Sales Enablement, Inbound Marketing, Digital Marketing, and other relevant areas. His expertise spans digital marketing strategy development, social media campaigns, content marketing, SEO, and customer-centric strategies.

Advocacy and Team Development

Simon advocates for Service Design thinking, emphasizing the importance of customer-first approaches in marketing and service channels. He enjoys building and developing teams, focusing on expanding skills and knowledge within studio and agency leadership. His leadership style fosters an environment of growth and learning, which is essential for effective team performance in the digital marketing landscape.

Proficiency in Marketing Tools

Simon is proficient in various software and platforms essential for digital marketing. His expertise includes using HubSpot, Adobe Experience Cloud, Segment, Salesforce CRM, Pardot, Marketo, and Eloqua. This proficiency allows him to effectively manage digital marketing campaigns and analyze data to inform strategy and decision-making.

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