Laura Gorman
About Laura Gorman
Laura Gorman is a Marketing Manager with extensive experience in marketing communications, having worked at various organizations including Boston Scientific and IdentiSys. She holds a Bachelor of Arts in Communication and Journalism with a focus on Public Relations from the University of Wisconsin-Eau Claire.
Current Role at IdentiSys
Laura Gorman serves as the Marketing Manager at IdentiSys, a position she has held since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's goals. Her experience in marketing and communications contributes to her ability to lead projects effectively within the organization.
Previous Experience at YMCA of the Greater Twin Cities
Prior to her current role, Laura worked as a Marketing Specialist at the YMCA of the Greater Twin Cities from 2019 to 2020. During her tenure, she focused on developing marketing campaigns aimed at increasing community engagement and promoting the organization's programs in the Greater Minneapolis-St. Paul Area.
Education and Expertise
Laura Gorman earned her Bachelor of Arts degree in Communication and Journalism with a focus on Public Relations from the University of Wisconsin-Eau Claire. She attended the university from 2004 to 2008, where she developed foundational skills in communication strategies, media relations, and public engagement.
Work History at IdentiSys
Before becoming the Marketing Manager, Laura Gorman worked at IdentiSys as a Marketing Specialist from 2017 to 2019. In this role, she contributed to various marketing initiatives and supported the company's branding efforts. Her experience at IdentiSys laid the groundwork for her advancement within the organization.
Career Progression in Marketing
Laura's career in marketing began with her role as a Public Relations & Marketing Intern at The Marshfield Clinic from 2008 to 2009. She has since held various positions, including Marketing & Accounting Assistant at Specialty Systems Integrators and Marketing Communications Specialist at Boston Scientific. Her diverse experience in different marketing roles has equipped her with a broad skill set in the field.