Deirdre Cerminaro
Portfolio Director @ IDEO
About Deirdre Cerminaro
I am a hybrid thinker focused on the intersection of business, design, behavior, and social innovation. Cognitive science, visual design, and business design are the building blocks of my career. My expertise in these areas enables me to analyze and understand behavior, design and test concepts, and deliver and scale solutions. I’m committed to spending my career developing better products, services, and businesses to solve the world’s toughest problems. I crave balance between details and the big picture; creative and analytic; digital and analog; logic and emotion. My superpowers are empathetic listening, contagious enthusiasm, and childlike curiosity.