Diana 周游 Tobey
About Diana 周游 Tobey
Diana 周游 Tobey serves as the Senior Design Director at IDEO's Play Lab, where she has worked since 2018. With a background in product management and design across various companies, she has contributed to projects that promote electric vehicle adoption and bridge the digital divide in Latin America.
Current Role at IDEO
Diana 周游 Tobey serves as the Senior Design Director for Play Lab at IDEO, a position she has held since 2018. In this role, she focuses on innovative design strategies and product development. Her work involves leading teams to create impactful design solutions that address user needs and enhance experiences. Based in San Diego, California, she contributes to IDEO's mission of fostering creativity and design thinking across various sectors.
Previous Experience at Talkdesk
Diana held multiple roles at Talkdesk, where she worked from 2015 to 2018. Initially, she served as a Senior Product Manager for two years, followed by a position as Head of Product Design for nine months. During her tenure, she focused on product development and design strategies that improved user engagement and product functionality, contributing to the company's growth in the competitive tech landscape.
Educational Background
Diana studied at The Wharton School, where she earned a Bachelor of Science in Economics with concentrations in Entrepreneurship & Innovation and Marketing. She also studied at Tsinghua University, focusing on Chinese Studies during her study abroad program. Her educational experiences have provided her with a strong foundation in both business strategy and cultural insights.
Career Highlights and Contributions
Throughout her career, Diana has made significant contributions to various organizations. She guided a green tech venture to promote electric vehicle adoption and crafted digital product opportunities for a major media and entertainment conglomerate. Additionally, she designed a five-year vision and strategy for a global electronics manufacturer and developed marketing strategies for one of the largest tech platforms. Her initiatives have often focused on bridging gaps in technology access, such as shipping an educational product aimed at reducing the digital divide in Latin America.
Professional Experience Prior to IDEO
Before joining IDEO, Diana worked in several key roles across different organizations. She was a Senior Consultant at IBM from 2009 to 2013, where she facilitated workshops for organizational change and innovation. She also served as a Senior Product Manager at Brand Networks and worked as a Digital/Interactive Strategist at MindShare. Her diverse experiences have equipped her with a broad skill set in product management, strategy, and design.