Geoff Schwarten
About Geoff Schwarten
Geoff Schwarten serves as the Director of Growth Marketing at IDEO U, where he has worked since 2020. With over 15 years of experience in growth marketing, he specializes in performance marketing, lifecycle marketing, SEO, content marketing, and conversion rate optimization.
Current Role at IDEO
Geoff Schwarten serves as the Director of Growth Marketing at IDEO U, a position he has held since 2020. In this role, he leads a team of marketers focused on leveraging human-centered design and business innovation to create positive impact. His responsibilities include identifying and scaling growth opportunities, optimizing user journeys, and increasing brand awareness and engagement for IDEO U.
Previous Experience in Growth Marketing
Before his current role, Schwarten worked at IDEO as the Senior Growth Marketing Lead for IDEO U from 2019 to 2020. He also held various positions at IDEO, including Growth Marketing Consultant and Growth Marketing Lead from 2016 to 2019. His extensive experience in growth marketing spans over 15 years and includes roles at companies such as Substance Integrated Marketing, General Assembly, and Better World Books.
Education and Professional Development
Geoff Schwarten earned his MBA with a focus on Entrepreneurship and Spanish Language Study from the Middlebury Institute of International Studies at Monterey in 2011. He also completed the Growth Series program at Reforge, enhancing his expertise in growth marketing strategies. Additionally, he holds a Bachelor's Degree in Marketing from Lehigh University, which he obtained in 2000.
Specialization in Marketing Disciplines
Schwarten specializes in various aspects of marketing, including performance marketing, lifecycle marketing, SEO, content marketing, and conversion rate optimization. His diverse skill set enables him to effectively deliver value and impact through targeted marketing strategies across different industries and channels.
International Experience
Geoff Schwarten's career includes international experience, notably as Program Director for PeacePlayers International in South Africa from 2005 to 2007. This role contributed to his understanding of global marketing dynamics and the importance of culturally relevant strategies in growth marketing.