Hitasha Bhatia
About Hitasha Bhatia
Hitasha Bhatia serves as the Domain Lead for Consumer Products & Retail at IDEO, where she has worked since 2021. She combines her architectural background with human-centered design to lead international projects and has been recognized for her focus on sustainability in the consumer products sector.
Work at IDEO
Hitasha Bhatia serves as the Domain Lead for Consumer Products & Retail at IDEO, a position she has held since 2021. In this role, she focuses on reestablishing the company's consumer products and retail portfolio with an emphasis on sustainability. Bhatia leads global, multi-disciplinary creative teams to deliver measurable and marketable outcomes. Additionally, she holds the position of Design Director for Environments, where she applies her architectural background and human-centered design expertise to manage complex projects.
Education and Expertise
Hitasha Bhatia earned her Bachelor of Arts degree from the University of California, Berkeley. Her educational background in architecture complements her expertise in human-centered design, allowing her to approach projects with a unique perspective. This combination of skills enables her to lead diverse teams effectively and manage international projects.
Background
Bhatia has a proven track record of working with high-profile clients, including the Government of Dubai and the Government of Singapore. Her experience in managing international projects showcases her ability to navigate complex environments and deliver results that meet client expectations. She has been based in North America, specifically in Chicago, Illinois, for her tenure at IDEO.
Achievements
Hitasha Bhatia has been recognized for her contributions to IDEO's consumer products and retail portfolio, particularly for her focus on sustainability. Her refined eye for beauty and detail enhances her strategic and management roles, contributing to the overall success of the projects she leads. Bhatia's leadership in global creative teams has resulted in outcomes that are both innovative and marketable.