João Marcopito
About João Marcopito
João Marcopito is a Brand Strategy Lead at IDEO, with a diverse background in graphic design and brand strategy. He has held various roles in Brazil and the United States, including positions at Interbrand, FutureBrand, and CLEAR, and has expertise in brand architecture and market analysis.
Current Role at IDEO
João Marcopito serves as the Brand Strategy Lead at IDEO, a position he has held since 2022. In this role, he focuses on developing and implementing brand strategies that align with client objectives. His work involves collaborating with cross-functional teams to enhance brand identity and market presence.
Professional Experience in Branding and Design
João Marcopito has extensive experience in branding and design, having worked in various capacities across multiple organizations. He held the position of Design Director at FutureBrand from 2019 to 2021 and previously worked as a Graphic Designer at FutureBrand from 2005 to 2007. He also served as a Branding and Sports Marketing Consultant at Identifique from 2012 to 2014 and as a Marketing Coordinator at Verde Asset Management from 2014 to 2017.
Educational Background in Marketing and Design
João Marcopito holds a Master of Business Administration (MBA) in Sports Marketing from Escola Superior de Propaganda e Marketing, where he studied from 2011 to 2013. He also earned a Bachelor's degree in Graphic Design from Universidade Presbiteriana Mackenzie, completing his studies from 2002 to 2005. His education has provided a strong foundation for his career in branding and marketing.
Experience in Financial Industry and Brand Strategy
João Marcopito has gained valuable experience within the financial industry, enhancing his skills in data analysis, market analysis, and infographics. He has worked on solving complex brand architectural issues, particularly during mergers of large banks. His expertise includes creating new brands from scratch and repositioning established brands to meet market demands.
Previous Positions and Contributions
Before joining IDEO, João Marcopito held several significant positions. He worked at CLEAR as an Associate Director for eight months in 2021 and at joaomarcopito.com as Design Director from 2017 to 2019. His role at Marcas com SAL as a Brand Strategist in 2014 further contributed to his diverse portfolio in brand strategy and design.