Luis Zunzunegui
About Luis Zunzunegui
Luis Zunzunegui serves as the Executive Director at IDEO EU, leading strategic relationships in Europe and Latin America. He has extensive experience in management and innovation, having held various leadership roles across multiple organizations, including academia and consultancy.
Current Role at IDEO
Luis Zunzunegui serves as the Executive Director at IDEO EU, where he leads strategic relationships management in Europe and Latin America. He has held this position since 2022, working remotely from Madrid, Community of Madrid, Spain. In this role, he collaborates with IDEO's leadership team and clients to enhance creative excellence across various domains, including Business Design, Vision and Strategy, Product and Service Innovation, and Organizational Transformation.
Previous Experience at IDEO
Prior to his current role, Zunzunegui worked at IDEO in several capacities. He was the Executive Director at IDEO EU Product Delivery and Experiment Lead from 2021 to 2022 in London, United Kingdom. Additionally, he served as Executive Director from 2019 to 2021, also in London. His tenure at IDEO has focused on driving innovation and design thinking within the organization.
Academic Background
Luis Zunzunegui studied at Universidad Pontificia Comillas, where he earned a Master's degree in Business Administration and Management. He also attended Escola Americana Rio de Janeiro and Nuestra Señora del Recuerdo. His academic background supports his expertise in customer experience and innovation.
Teaching Experience
Zunzunegui has experience as a professor at IE Business School, where he taught the Master in Customer Experience and Innovation (MCXI) from 2017 to 2019 in the Madrid Area, Spain. He frequently lectures at international institutions such as IE (Instituto Empresa) and IED (Istituto Europeo di Design), focusing on topics like Strategy & Innovation, Human-Centric Design, Design Thinking, and Customer Experience.
Professional Journey
Luis Zunzunegui has held various roles in his professional career. He was the EU Managing Director & Partner at Propelland from 2014 to 2019 in Madrid. He founded and served as CEO of GiftyBit from 2011 to 2015. His earlier roles include Product Manager at ING DIRECT España, Brand Manager at KPN, and Senior Consultant at PricewaterhouseCoopers Consultancy. His diverse experience spans multiple sectors and functions, contributing to his strategic insight.