Meija Jacobs
About Meija Jacobs
Meija Jacobs serves as the Executive Director of Brand & Communication Design at IDEO, where she applies her extensive background in psychology and design research to create user-centered branding solutions. With experience spanning over two decades in various leadership roles, she has worked with a diverse range of clients and is committed to fostering inclusivity in the workplace.
Current Role at IDEO
Meija Jacobs serves as the Executive Director of Brand & Communication Design at IDEO, a position she has held since 2021. In this role, she focuses on leading brand strategy and communication design initiatives. Her extensive experience in design and branding informs her approach to creating impactful solutions for clients.
Previous Experience at IDEO
Jacobs has held multiple positions at IDEO, contributing to her expertise in brand strategy and design. From 2008 to 2015, she worked as a Senior Design Lead & Brand Strategist, and later served as Portfolio Director & Brand Strategist from 2015 to 2017. In these roles, she developed and executed branding strategies for various clients, enhancing their market presence.
Education and Expertise
Meija Jacobs holds a Bachelor of Arts in Psychology from Mount Holyoke College, obtained between 1989 and 1992. She also earned a Master of Arts in Clinical Psychology from Pepperdine University, studying from 1994 to 1998. Her educational background, combined with her experience in design research, supports her user-centered approach to brand and communication challenges.
Background in Marketing and Strategy
Jacobs has a diverse background in marketing and strategic planning, having worked with various organizations. Her experience includes roles as Senior Account Planner and Associate Director of Strategic Planning at Team One, as well as positions at Suissa Miller Advertising. She has expertise in luxury marketing, food & beverage, and consumer packaged goods (CPG) product innovation.
Commitment to Inclusion and Diversity
Meija Jacobs is dedicated to fostering an inclusive workplace environment. She actively seeks speaking engagements that highlight a diverse range of voices and experiences. Her commitment to inclusivity is reflected in her approach to leadership and collaboration within her teams.