Rebecca Sperling
About Rebecca Sperling
Rebecca Sperling is the NYC Design Lead at IDEO, where she has worked since 2023. She previously held senior roles at Doblin and Deloitte Digital, and has a background in cognitive psychology from Cornell University and an MBA from NYU Stern School of Business.
Current Role at IDEO
Rebecca Sperling serves as the NYC Design Lead at IDEO, a position she has held since 2023. In this role, she is responsible for establishing and maintaining IDEO's presence in New York City. She advises teams on creating human-centered solutions and building innovation capabilities, serving clients across various industries, including retail, life sciences, financial services, and philanthropy.
Previous Experience at Doblin
Prior to her current role, Rebecca Sperling worked at Doblin as a Senior Manager and Associate Partner from 2017 to 2023. During her six years at Doblin, she contributed to various projects and initiatives that focused on design and innovation strategies.
Experience at Deloitte Digital
Rebecca Sperling also held the position of Senior Manager and Associate Partner at Deloitte Digital from 2017 to 2023. Her work there involved leading teams and projects that emphasized digital transformation and design thinking.
Educational Background
Rebecca Sperling studied at NYU Stern School of Business, where she earned her MBA in a full-time program from 2016 to 2018. She also holds a Bachelor of Science degree in Cognitive Psychology from Cornell University. This educational background supports her expertise in human-centered design and innovation.
Early Career at Smithsonian Institution
Rebecca Sperling began her career with an internship at the Smithsonian Institution in 2009, where she worked for one month. This early experience contributed to her understanding of design and cultural institutions.