Renata Duarte
About Renata Duarte
Renata Duarte is a Design Researcher at Ideo in Palo Alto, California, where she has worked since 2016. With a background in marketing and design, she specializes in innovation projects and strategic planning for communication and branding.
Work at IDEO
Renata Duarte has been employed at IDEO as a Design Researcher since 2016. Based in Palo Alto, California, she has contributed to various innovation projects and storytelling developments. Her work emphasizes empathy processes, utilizing innovative methodologies and analysis to enhance user experiences. Duarte's role at IDEO reflects her commitment to developing legitimate paths for brands to foster meaningful relationships among individuals.
Education and Expertise
Renata Duarte holds a Bachelor's degree in Marketing from Universidade Paulista, where she studied from 1996 to 2000. She furthered her education with a Master's degree in Design and Business from California College of the Arts, completing her studies from 2018 to 2021. Additionally, she pursued a brief course in Entrepreneurship at Fatec Sebrae in 2005 and participated in AFS Intercultural Programs in Finland from 1995 to 1996. Her educational background supports her extensive experience in strategic planning, communication, branding, and design.
Professional Background
Prior to her current role at IDEO, Renata Duarte held several positions in the marketing and design sectors. She worked as a Senior Strategic Planner at Studio Ideias from 2011 to 2013 in Sao Paulo, Brazil. Duarte also served as Planning Director at Dm9ddb from 2014 to 2015, where she focused on strategic planning for communication and branding. Earlier in her career, she was a Trainee at Bristol-Myers Squibb from 1999 to 2001 in New Jersey, United States. Her diverse experience spans creative hot shops, full-service agencies, and branding consultancies.
Achievements in Design and Strategy
Renata Duarte has taken key roles in various innovation projects, emphasizing storytelling and empathy in design. Her focus on developing strategies that enhance brand relationships has positioned her as a significant contributor in her field. Duarte's extensive experience in strategic planning for communication, branding, and design projects has benefited top market clients, showcasing her ability to integrate design thinking with business objectives.