Ryoko Baba
About Ryoko Baba
Ryoko Baba is a Design Researcher with a Master's degree in Service Design from the University of the Arts London. She has extensive experience in design and copywriting, currently working at IDEO and Fjord, part of Accenture Interactive, in Tokyo, Japan.
Current Role at IDEO
Ryoko Baba serves as a Design Researcher at IDEO, a position she has held since 2022. In this role, she focuses on understanding user needs and behaviors to inform design processes. Her work contributes to IDEO's mission of creating innovative solutions that enhance user experiences.
Work at Fjord
Ryoko Baba is currently employed at Fjord, part of Accenture Interactive, as a Service and Interaction Design Specialist. She has been with the company since 2021, working in Tokyo, Japan. Her responsibilities include designing services that improve user interaction and engagement.
Educational Background
Ryoko Baba earned her Master's degree in Service Design from the University of the Arts London, where she studied from 2019 to 2020. Prior to this, she completed her ME in Cognitive Linguistics, Creative Writing, and Publishing Magazine at Keio University from 2003 to 2007.
Previous Experience in Copywriting
Before her current roles, Ryoko Baba worked as a Copywriter at Dentsu from 2007 to 2011, and later at TBWA\HAKUHODO from 2018 to 2019. In these positions, she developed content strategies and crafted messaging for various campaigns.