Virginia Wang
About Virginia Wang
Virginia Wang is a Senior Business Designer at IDEO in Shanghai, China, where she has worked since 2022. She has a diverse background in marketing and business analysis, with previous roles at Nestlé, DJI, and Ogilvy & Mather across multiple countries.
Work at IDEO
Virginia Wang has been employed at IDEO as a Senior Business Designer since 2022. Based in Shanghai, China, she focuses on developing innovative solutions that enhance business strategies. Her role involves leveraging design thinking principles to address complex challenges faced by clients across various sectors.
Previous Experience in Marketing and Sales
Virginia Wang has a diverse background in marketing and sales. She worked at Nestlé as a Retail Sales Representative from 2013 to 2015 in the Greater Los Angeles Area. Following this, she served as a Business Analyst at Nestlé from 2015 to 2016 in Solon, Ohio. Virginia also held the position of Senior Retail Marketing Specialist at DJI from 2016 to 2018 in Shenzhen, Guangdong, China, and worked as a Senior Strategist at Ogilvy & Mather from 2018 to 2020 in Shanghai City, China.
Education and Expertise
Virginia Wang earned her Master of Business Administration (MBA) from INSEAD in 2021, completing the program in 11 months. She also holds a Bachelor of Science (B.S.) in Business Administration and International Relations from the University of Southern California - Marshall School of Business, which she completed from 2009 to 2013. Her educational background supports her expertise in digital transformation, consumer engagement, and marketing strategies.
Focus on Digital Transformation
Virginia Wang has a strong focus on digital transformation and its implications for consumer engagement on a global scale. Her extensive experience encompasses digital and omnichannel marketing strategy, social-CRM, branding, data analytics, and sales. She has developed innovative marketing solutions for various industries, including consumer tech, luxury, travel, FMCG, and beauty brands.
International Experience
Virginia Wang has lived and worked in three different countries: the United States, China, and Singapore. This international experience contributes to her understanding of diverse markets and consumer behaviors, enhancing her ability to create effective marketing strategies tailored to different cultural contexts.