Wendy Wang Mertensmeyer
About Wendy Wang Mertensmeyer
Wendy Wang Mertensmeyer is a Design Research Lead at IDEO, where she has worked since 2021. She has a diverse background in design research, brand strategy, and digital analysis, with previous roles at notable organizations such as The Walt Disney Company and Publicis Groupe.
Current Role as Design Research Lead
Wendy Wang Mertensmeyer currently serves as the Design Research Lead at IDEO, a position she has held since 2021. In this role, she focuses on integrating design research methodologies to enhance user experience and product development. Her work involves collaborating with cross-functional teams to drive innovation and inform design strategies. Based in Cambridge, Massachusetts, she continues to contribute to IDEO's mission of creating impactful design solutions.
Previous Experience at IDEO
Prior to her current role, Wendy worked at IDEO as a Senior Design Researcher from 2019 to 2021. During her tenure, she engaged in various design research projects that emphasized user-centered design principles. Her experience at IDEO equipped her with valuable insights into the design process and the importance of understanding user needs.
Educational Background at Harvard University
Wendy studied at Harvard University from 2007 to 2011, where she earned an A.B. in Sociology and Psychology. This educational background provided her with a strong foundation in understanding human behavior and social dynamics, which she applies in her design research work. Her studies at Harvard contributed to her analytical skills and ability to approach design challenges from a multidisciplinary perspective.
Contributions to AI and Design Literature
Wendy has contributed to articles focusing on the intersection of artificial intelligence and design. Notable works include 'When AI Enters the Group Chat' and 'Values-Led Prototyping for Next-Gen Creative AI'. She has also written about methods for testing product value with Gen Z in her piece 'Prototyping at the Speed of AI'. These contributions reflect her expertise in integrating technology with design practices.
Diverse Professional Experience
Wendy has held various positions across multiple industries. She worked as an Account Manager at Sourcepoint Technologies Inc, a Digital Analyst at Publicis Groupe, and a Manager of Business Insights & Futures Planning at The Walt Disney Company. Additionally, she served as an Internal Strategist at Madison Square Garden and a Senior Brand Strategist at BAV Group. This diverse experience has enriched her understanding of market dynamics and user engagement.