Yicen Liu
About Yicen Liu
Yicen Liu is a Senior Visual Communication Designer at IDEO, where she collaborates with teams to create meaningful brand experiences. She holds a BFA from Northeastern University and an MFA from ArtCenter College of Design, with a focus on branding, typography, image-making, and editorial design.
Current Role at IDEO
Yicen Liu currently holds the position of Senior Visual Communication Designer at IDEO, a role she has occupied since 2023. In this capacity, she collaborates with teams to create holistic brand experiences and communications. Her work emphasizes meaningful design decisions that resonate with audiences, showcasing her commitment to impactful visual communication.
Previous Experience in Visual Communication
Before her current role, Yicen Liu worked at IDEO as a Visual Communication Designer from 2021 to 2023. Her experience includes a position as a Style Advisor at Saks Fifth Avenue in Boston from 2017 to 2018, where she engaged with customers to enhance their shopping experience. Additionally, she served as a Graphic Design Co-op at WS Development from 2015 to 2016, contributing to various design projects.
Teaching Experience at ArtCenter College of Design
In 2020, Yicen Liu worked as a Teaching Assistant at ArtCenter College of Design for three months. This role involved supporting faculty and students in the Graphic Design program, allowing her to share her expertise and contribute to the educational environment.
Educational Background in Design
Yicen Liu earned her Bachelor of Fine Arts (BFA) in Graphic & Information Design from Northeastern University, studying from 2013 to 2017. She further advanced her education by obtaining a Master of Fine Arts (MFA) in Graphic Design from ArtCenter College of Design, completing her studies from 2018 to 2021. Her academic background has equipped her with a strong foundation in design principles.
Focus Areas in Design Practice
Yicen Liu's design practice focuses on branding, typography, image-making, and editorial design. She has contributed visuals to an article discussing the design of technology for billions of new users coming online, reflecting her engagement with contemporary design challenges and her ability to create relevant visual content.