Yu Rong Chang
About Yu Rong Chang
Yu Rong Chang is a Senior Design Researcher at IDEO in Shanghai, China, where he has worked since 2021. He holds a Master of Arts in Applied Cultural Analysis from Lunds universitet and has extensive experience in design research, focusing on cultural authenticity.
Work at IDEO
Yu Rong Chang has been employed at IDEO as a Senior Design Researcher since 2021. Based in Shanghai, China, Chang focuses on design research projects that emphasize cultural authenticity. The role involves embedding meaningful insights into design processes, leveraging a deep understanding of cultural elements.
Education and Expertise
Yu Rong Chang holds a Master of Arts (M.A.) in Applied Cultural Analysis from Lunds universitet. Additionally, Chang earned a Bachelor of Arts (B.A.) in European Studies from Malmö University. Chang also completed exchange studies at Copenhagen Business School and Roskilde Universitetscenter, where further academic qualifications were achieved.
Professional Background
Prior to joining IDEO, Yu Rong Chang accumulated extensive experience in research roles. Chang worked as a Researcher at China Youthology for seven months in 2013, and later served as a Senior Researcher at Metis International from 2017 to 2020. Chang also held positions as a Consultant at ReD Associates from 2015 to 2017 and as an Analyst at the Fair Labor Association from 2012 to 2013.
Research and Cultural Insights
Yu Rong Chang has a keen interest in uncovering insights that integrate cultural elements into design. This focus on cultural authenticity is evident in Chang's work, which aims to embed meaning into design through authentic insights. Chang's experience includes serving as a Research Director at Metis International for five months in 2020.
Early Career Experience
Chang's early career includes a position as Shanghai Expo staff for Malmö Stad in 2010. This role lasted for two months and provided foundational experience in a multicultural environment. Additionally, Chang worked as a Freelance Researcher for nine months in 2014 and as a Student Practicant at Malmö Stad for four months in 2010.