Brandon Adams
About Brandon Adams
Brandon Adams is a Product Marketing Manager with over 25 years of experience in various industries. He has held significant roles at companies such as HCL Software, IDERA Software, and Metabolon, Inc., specializing in marketing communications and product strategy.
Current Role at Idera Software
Brandon Adams serves as the Product Marketing Manager at Idera Software, a position he has held since 2023. In this role, he develops positioning, go-to-market, and enablement strategies for Idera's complete line of SQL products. His expertise in product marketing is integral to the company's efforts in promoting and enhancing its software solutions.
Previous Experience in Product Marketing
Prior to his current role, Brandon worked at HCL Software as a Product Marketing Manager from 2020 to 2022, where he contributed to marketing strategies in Cary, North Carolina. He also held the position of Senior Channel Product Marketing Manager at Veeam Software from 2022 to 2023. His extensive background includes a tenure as Senior Marketing Manager at Metabolon, Inc. from 2016 to 2019.
Educational Background
Brandon studied at Regent University, where he earned a Bachelor of Science degree in Organizational Leadership & Management. This educational foundation supports his extensive experience in marketing communications and product strategy.
Specializations and Skills
Brandon specializes in various aspects of marketing, including marketing communications, product marketing, social media, partner and channel programs, product strategy and innovation, branding, and content development. His skill set is supported by over 25 years of experience across multiple industries, including IT channel, Power Quality, Pharma/CRO/Biotech, Technology, retail, and manufacturing.
Interests and Personal Pursuits
In addition to his professional endeavors, Brandon has a particular interest in Great Lakes Ships and Shipwrecks, reflecting his passion for history. He is also a devoted fan of Detroit sports teams, particularly enjoying football and hockey.