Joy Ruff
About Joy Ruff
Joy Ruff is a Product Marketing Manager at Idera Software, where she has worked since 2016. With extensive experience in product marketing across various companies, she manages marketing for database tools and engages with audiences through content creation and industry representation.
Work at Idera
Joy Ruff has been serving as the Product Marketing Manager at Idera Software since 2016. In this role, she manages product marketing for multi-platform database modeling tools and database management tools, including ER/Studio, DB PowerStudio, and Aqua Data Studio by AquaFold. She also handles several IDERA SQL Server products, such as SQL Compliance Manager and SQL Secure. Joy coordinates go-to-market activities to ensure smooth product launches and represents IDERA at industry conferences. Additionally, she engages with audiences through voice-over work for business and technical videos, writes blog posts, and coordinates and reviews whitepapers for the company.
Previous Experience
Before joining Idera, Joy Ruff held various positions in product marketing and management. She worked at IBM as a Market and Product Manager from 2007 to 2009 and previously served as a PowerPC Advanced Technician and Product Marketing professional from 2000 to 2005. Joy also spent four years as a Product Marketing Manager at Ocarina Networks from 2009 to 2013 and worked at Embarcadero Technologies in the same capacity from 2013 to 2016. Earlier in her career, she was involved in product marketing at Motorola from 1992 to 2000.
Education and Expertise
Joy Ruff studied Computer Science and Engineering at Texas A&M University, where she earned a Bachelor of Science degree from 1988 to 1991. Prior to that, she attended Texarkana Community College, focusing on Engineering from 1986 to 1988. Her educational background has equipped her with the technical knowledge and skills necessary for her roles in product marketing and management within the technology sector.
Professional Contributions
In her role at Idera, Joy Ruff contributes to the company's content strategy by writing blog posts and reviewing whitepapers. She also maintains a personal blog hosted on the IDERA community website, where she shares insights related to her field. Joy's engagement in voice-over work for business and technical videos enhances the company's outreach and communication efforts. Her participation in industry conferences allows her to represent IDERA and connect with professionals in the field.