Lisa Flores
About Lisa Flores
Lisa Flores serves as the Director of Latin America, Asia Pac & Caribbean Partner Sales at IDERA Software and has extensive experience in international sales and business development, spanning over 20 years.
Work at Idera
Lisa Flores has been serving as the Director of Latin America, AsiaPac, and Caribbean Partner Sales at Idera, Inc. since 2015. In this role, she oversees partner sales strategies across multiple regions, contributing to the company's growth in international markets. Additionally, she has held the position of Director of Global Sales for Embarcadero and Whole Tomato since 2022. Her extensive experience in sales and business development supports her leadership in these roles.
Experience at Embarcadero Technologies
Flores has been with Embarcadero Technologies since 2008, where she currently holds the position of Director of Latin America & Caribbean Sales. Over her 16 years at Embarcadero, she has developed strategies to enhance market penetration and drive sales growth in these regions. Her role involves managing relationships with key stakeholders and ensuring alignment with the company's overall sales objectives.
Previous Roles in Sales and Marketing
Before her tenure at Embarcadero, Lisa Flores worked at CodeGear as an Account Manager for Latin America & Caribbean from 2000 to 2006 and again from 2006 to 2008. She also gained early experience as a Marketing Assistant at Nth Degree from 1999 to 2000. These positions provided her with foundational skills in account management and marketing, which have contributed to her success in international sales.
Education and Expertise
Lisa Flores earned her Bachelor's degree in Language Studies, focusing on Linguistics and Spanish, from the University of California, Santa Cruz. She also studied at Universidad Veracruzana. With over 20 years of experience in international sales and business development, she possesses a strong ability to manage multi-disciplinary projects and navigate complex challenges.
Language Proficiency
Flores is fluent in three languages: English, Spanish, and Portuguese. This linguistic proficiency enhances her ability to engage with diverse clients and partners across Latin America, Asia Pacific, and the Caribbean, facilitating effective communication and relationship building in her sales roles.