Vishvesh Nerurkar
About Vishvesh Nerurkar
Vishvesh Nerurkar serves as the Product and Performance Marketing Manager at IDfy, where he has worked since 2022. He has a strong background in marketing and business administration, having previously held roles at IDfy and other companies, and has achieved notable success in optimizing marketing strategies and enhancing team performance.
Work at IDfy
Vishvesh Nerurkar has been serving as the Product and Performance Marketing Manager at IDfy since 2022. In this role, he focuses on enhancing the click-through rate, quality score, and landing page experience for high-value keywords by optimizing ad copy, extensions, and ad groups in Google AdWords. He previously held the position of Assistant Manager - Marketing at IDfy from 2021 to 2022, where he contributed to various marketing initiatives. Notably, he launched the IDfy360 platform, which generated INR 30 lakhs per month in revenue within the first four months through a strong Go-to-Market strategy.
Education and Expertise
Vishvesh Nerurkar has a solid educational background in business and finance. He completed his Bachelor of Commerce at Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics from 2013 to 2016. He further advanced his studies by earning a Master of Business Administration (MBA) from SDA Bocconi from 2019 to 2021. His expertise includes product marketing, performance marketing, and data analytics, which he applies in his current role at IDfy.
Background
Before joining IDfy, Vishvesh Nerurkar gained diverse experience in marketing and sales. He worked as a Sales Associate at Asian Paints from 2017 to 2018, where he developed skills in customer engagement and sales strategies. Additionally, he served as a Strategic Partnerships and Growth Associate at TWF Flours for one month in 2020, focusing on business development and partnership strategies. His varied roles have equipped him with a comprehensive understanding of marketing dynamics.
Achievements
Vishvesh Nerurkar has achieved notable results in his marketing efforts. He enhanced email campaign performance by crafting strategic subject lines, achieving a 40% or higher open rate in mass email campaigns. He also led a 38-member team to execute events and trade promotions, showcasing his leadership and negotiation skills. Furthermore, he utilized data fabric to create customized analytical reports, providing top customers with tailored data-driven insights, thereby enhancing client engagement.