Brandy Morton
About Brandy Morton
Brandy Morton serves as the Head of Marketing at IDology, bringing extensive experience in marketing management across various industries. She has a strong educational background in communication and public relations, complemented by notable achievements in lead generation and partnership development.
Current Role at IDology
Brandy Morton serves as the Head of Marketing at IDology, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies to enhance brand visibility and drive customer engagement. Her leadership has contributed to significant improvements in marketing performance metrics.
Previous Experience in Marketing
Brandy Morton has extensive experience in marketing across various organizations. Prior to her current role, she worked as Senior Director of Integrated Marketing at IDology from 2021 to 2023. She also held positions at Harland Clarke as Director of Demand Generation and Senior Marketing Manager, as well as at Delta Air Lines as Partnership Marketing Manager. Her career includes roles at Cumulus Media, Fulton Teachers' Credit Union, and Elemica, showcasing a diverse background in marketing management.
Education and Professional Development
Brandy Morton completed her Bachelor of Arts in Communication Studies-Mass Media, History, and Journalism at the University of North Carolina at Charlotte from 2001 to 2005. She furthered her education by obtaining a Master of Arts in Public Relations from Kent State University between 2011 and 2013. In 2018, she completed a Digital Marketing Immersive program at General Assembly, enhancing her skills in digital marketing strategies.
Achievements in Marketing
Brandy Morton has achieved notable successes in her marketing career. She implemented strategies that resulted in a 218% increase in sales qualified leads through trade media channels. Additionally, she launched Sweet Deals into 200 markets within a year, demonstrating her capability in rapid market expansion. Her efforts also led to a 40% increase in engagement across social media channels.
Skills and Expertise
Brandy Morton possesses strong skills in relationship building and marketing strategy development. She has formed 58 partnerships in high-revenue regions, showcasing her ability to cultivate valuable business relationships. Her expertise includes implementing demand waterfalls, automated lead scoring, and campaign cadences to improve marketing efficiency.