Adam O'brien
About Adam O'brien
Adam O'Brien serves as the Vice President of Marketing at iDonate, where he has worked since 2024. He has held various marketing roles across multiple companies, emphasizing customer alignment and modern marketing strategies.
Work at iDonate
Adam O'Brien serves as the Vice President of Marketing at iDonate, a position he has held since 2024. Based in the Charleston, South Carolina Metropolitan Area, he focuses on digital fundraising and PCI compliance, contributing to the iDonate blog. His role emphasizes the importance of aligning marketing strategies with customer needs and modern marketing practices.
Previous Experience in Marketing
Before joining iDonate, Adam O'Brien held various marketing roles. He worked at GoodUnited as Director of Product and Growth Marketing from 2022 to 2024. Prior to that, he was the Director of Product Marketing at Accruent from 2020 to 2021. His experience also includes positions at Files.com and Maintenance Connection LLC, where he developed skills in product marketing and customer success.
Education and Expertise
Adam O'Brien studied English Literature at California State University, earning a Bachelor of Arts degree. He also attended Sierra College, where he focused on Liberal Arts. His educational background supports his expertise in communication and marketing strategies, particularly in understanding customer needs and modern marketing approaches.
Podcast Co-Host
In addition to his marketing role, Adam O'Brien co-hosts 'The Don't Be A SaaS Podcast' since 2024. The podcast provides insights and trends within the Software as a Service (SaaS) industry, reflecting his commitment to sharing knowledge and best practices in marketing and technology.
Career Development and Philosophy
Adam O'Brien emphasizes the significance of cherishing each day in a marketing role, recognizing the finite nature of organizational tenures. He advocates for effective time management and goal setting in marketing leadership, promoting modern strategies that move away from traditional methods like lead scoring.