Brad Little
About Brad Little
Brad Little serves as the Chief Executive Officer of iDonate and has a diverse background in leadership roles across various companies, including The Nielsen Company and Blackbaud. He focuses on the intersection of payments and software within the nonprofit sector and is passionate about talent development and strategic problem-solving.
Work at iDonate
Brad Little serves as the Chief Executive Officer at iDonate, a position he has held since 2023. In this role, he focuses on the intersection of payments and software within the nonprofit and social-good sectors. His leadership aims to enhance the organization's impact and effectiveness in facilitating donations and supporting charitable initiatives.
Previous Experience at The Nielsen Company
Brad Little has extensive experience at The Nielsen Company, where he held multiple roles over several years. He worked as an Account Executive for Claritas from 2002 to 2006, followed by a position as Director of Online (US) from 2006 to 2008. He later served as Director of Industry Solutions, Online (UK) from 2008 to 2009. His tenure at Nielsen provided him with a strong foundation in media research and analytics.
Leadership Roles at Blackbaud
At Blackbaud, Brad Little held significant leadership positions. He was the Managing Director of Consumer Solutions US from 2018 to 2019 and later served as President & General Manager of Payment Services from 2019 to 2023. His roles involved overseeing key operations and strategies within the organization, contributing to its mission of supporting social good through technology.
Education and Expertise
Brad Little studied at Cornell University, where he earned a Bachelor of Science degree in Hotel Management from 1996 to 2000. He also attended St. Paul's School from 1982 to 1996. His educational background, combined with his professional experience, equips him with a diverse skill set in marketing, media, and strategic management.
Board Memberships and Current Involvement
In addition to his role at iDonate, Brad Little serves as a Board Member for Loopit since 2022 and for Wings for Kids since 2023. His involvement in these organizations reflects his commitment to fostering growth and innovation in the nonprofit sector and supporting initiatives that benefit children and families.