Michael Baker
About Michael Baker
Michael Baker serves as the Senior Director of Giving Solutions at iDonate, where he has worked since 2019. With over two decades of experience in marketing and fundraising, he specializes in developing integrated marketing strategies for nonprofit organizations.
Current Role at iDonate
Michael Baker serves as the Senior Director of Giving Solutions at iDonate, a position he has held since 2019. In this role, he focuses on enhancing the effectiveness of giving tools to maximize revenue for nonprofit organizations. His responsibilities include developing strategies that increase the long-term value of each donor, leveraging his extensive background in marketing and fundraising.
Previous Experience in Nonprofit Sector
Prior to his current role, Michael Baker accumulated significant experience in the nonprofit sector. He worked at World Vision as Senior Director of Demographic Marketing from 2010 to 2013. He also held the position of Director of New Media at Pursuant Group from 2007 to 2011. His tenure at these organizations contributed to his expertise in direct marketing and fundraising initiatives.
Business Development and Marketing Expertise
Michael Baker has a proven track record in business development within both nonprofit and for-profit sectors. His experience includes developing integrated marketing strategies tailored specifically for nonprofit organizations. He has worked in various marketing and advertising roles, which have equipped him with the skills necessary to drive effective fundraising campaigns.
Educational Background
Michael Baker studied at Texas A&M University, where he earned a Bachelor of Business Administration (BBA) degree in Management and Marketing from 1994 to 1999. This educational foundation has contributed to his understanding of business principles and marketing strategies, which he has applied throughout his career in fundraising and marketing roles.
Career Timeline and Roles
Michael Baker's career spans over two decades in marketing and fundraising. He began as a Print Buyer at Ivie & Associates from 1999 to 2003, followed by roles as Senior Account Executive at KMA from 2004 to 2007. He then transitioned to Pursuant Group, followed by World Vision, and later Dunham + Company as Chief Strategist from 2014 to 2019. His diverse experiences have shaped his approach to donor communications and fundraising strategies.