Faniel Yemane
About Faniel Yemane
Faniel Yemane is a Senior Account Executive at iDrive Interactive, LLC, where he has worked since 2015. He specializes in new business development and marketing contracts, focusing on data analysis to improve advertising campaign performance.
Work at iDrive Interactive
Faniel Yemane has been employed at iDrive Interactive, LLC since 2015. Initially, he focused on New Business Development for a period of nine years. In 2019, he advanced to the role of Senior Account Executive, where he has worked for five years. His responsibilities include developing marketing contracts with direct brands and Fortune 500 companies, as well as providing clients with data analysis to optimize advertising campaigns.
Education and Expertise
Faniel Yemane studied at Shippensburg University of Pennsylvania, where he achieved a degree in Business Administration and Management from 2013 to 2015. Prior to that, he studied Management Information Systems at the same university from 2010 to 2013. His educational background supports his expertise in business development and marketing analytics.
Background
Before joining iDrive Interactive, Faniel Yemane worked at the Pennsylvania Turnpike Commission as a Ticket Systems Auditor for three months in 2015. He also served as a Default Prevention Representative II at PHEAA from 2007 to 2010. His diverse work experience contributes to his skills in account management and client relations.
Achievements in Marketing Analytics
In his current role, Faniel Yemane develops marketing contracts and collaborates with partners to enhance email campaign metrics. He focuses on improving key performance indicators such as open rates, click-through rates (CTR), and conversion rates (CR). Additionally, he provides data analysis to optimize cost-per-click (CPC), cost-per-thousand-impressions (CPM), and cost-per-acquisition (CPA) advertising campaigns.