Hanna Lafferty
About Hanna Lafferty
Hanna Lafferty is the Trade Marketing Manager at IDW Publishing, with a background in sales and marketing roles at various publishing companies.
Title at IDW Publishing
Hanna Lafferty is currently serving as a Trade Marketing Manager at IDW Publishing. In her role, she has taken on the significant responsibility of organizing and facilitating IDW's trade show presence, which includes booth space, advertising, author panels, Book Buzzes, webinars, and book swag giveaways. Her contributions help enhance the visibility and reach of IDW Publishing's offerings.
Previous Roles at Charlesbridge Publishing
Hanna Lafferty worked at Charlesbridge Publishing in various capacities from 2017 to 2021. She started as a Sales Assistant where her responsibilities included supporting sales initiatives and aiding the team with critical administrative tasks. From 2019 to 2021, she ascended to the role of Sales Professional, enhancing her skill set by engaging with clients, driving sales strategies, and expanding the company's market presence.
Education and Expertise
Hanna Lafferty holds a Bachelor of Arts (B.A.) from Emerson College, where she specialized in Writing, Literature, and Publishing. This educational background has equipped her with skills in content creation, marketing, and publishing that she effectively applies in her professional roles.
Coordinating Author Appearances
At IDW Publishing, Hanna Lafferty coordinates author appearances for priority titles at various venues such as independent bookstores, schools, libraries, book festivals, and comic retailers. Her organizational skills ensure successful events and increased exposure for their titles.
Marketing Campaign Management
Hanna Lafferty manages marketing campaigns for both adult and children's titles at IDW Publishing. She is involved in designing and executing advertising campaigns, distributing print galleys and digital review copies, and developing promotional materials such as posters, bookmarks, and catalogs. Her efforts play a crucial role in reaching and engaging target audiences.