Bernadette Mac Pherson
About Bernadette Mac Pherson
Bernadette Mac Pherson is a Division Director at IG Wealth Management, with extensive experience in banking and digital sales. She has held various leadership roles at notable institutions, including Scotiabank and RBC, and possesses a strong educational background in finance and marketing.
Current Role at IG Wealth Management
Bernadette Mac Pherson has been serving as Division Director at IG Wealth Management since 2021. In this role, she operates within the Scotia-Highlands Region. Her responsibilities include overseeing various initiatives and leading teams to achieve organizational goals. She has leveraged her extensive experience in financial services to drive growth and enhance client satisfaction.
Previous Experience in Financial Services
Prior to her current position, Bernadette held several key roles in the financial services sector. She worked at Scotiabank as Director of Channel Optimization for Canadian Distribution from 2012 to 2017. She also served as Regional Director for Indigenous Banking and Immigrant Banking at RBC between 2002 and 2006. Additionally, she was Vice President of Digital at CST Spark Inc. from 2019 to 2021 and Head of Business Development at Smart Money Invest from 2018 to 2019.
Educational Background and Qualifications
Bernadette holds multiple degrees and certifications. She completed her MBA at Dalhousie University from 2002 to 2006. She studied Digital Marketing at the University of Toronto, achieving a Digital Marketing Management certification from 2016 to 2020. She also obtained various financial qualifications from the Canadian Securities Institute, including PFP, CSC, and a Specialist Trust Institute in Estate and Trust Business Development.
Achievements in Leadership and Sales
Throughout her career, Bernadette has demonstrated strong leadership capabilities. She won the top District Vice President award in Ontario in 2012 for outstanding territory sales growth and customer satisfaction. She has experience in managing large teams and leading transformational changes, focusing on results orientation and conflict resolution.
Skills in Business Development and Strategy
Bernadette has developed sales and business development strategies at Canada's leading technology incubator, the DMZ. Her expertise includes managing complex stakeholder relationships and navigating competing resources. She is skilled in leading teams through difficult situations to achieve optimal resolutions.