Chris Daniel, MBA
About Chris Daniel, MBA
Chris Daniel, MBA, is a Senior Manager of Content & Client Experience at IG Wealth Management, specializing in digital transformation and change management. He holds an MBA from the University of Toronto's Rotman School of Management and has over a decade of experience in digital marketing and client engagement.
Work at IG Wealth Management
Chris Daniel serves as the Senior Manager of Content & Client Experience at IG Wealth Management. He has held this position since 2020, contributing to the organization for four years. In this role, he focuses on enhancing client experiences through effective content strategies and digital transformation initiatives.
Education and Expertise
Chris Daniel earned his Master of Business Administration (M.B.A.) from the University of Toronto - Rotman School of Management, where he studied Strategic Management from 2016 to 2019. He also holds a Bachelor of Commerce (BCom Honours) in Marketing & Finance from the DeGroote School of Business at McMaster University, completed from 2004 to 2009. His expertise includes digital transformation and change management, with a strong emphasis on improving client experiences.
Background in Marketing and Communications
Chris Daniel has over a decade of experience in planning and designing digital marketing campaigns. His career includes roles at several organizations, such as Laurentian Bank of Canada, where he worked as Manager of Product Marketing & Communications and later as Manager of Content Marketing. He also held positions at CIBC and LoyaltyOne, where he focused on growth strategies and client marketing, respectively.
Previous Roles and Experience
Before joining IG Wealth Management, Chris Daniel worked in various capacities across multiple organizations. He was a Senior Manager at CIBC for four months in 2019, a Client Marketing Specialist at LoyaltyOne from 2014 to 2015, and held marketing roles at Tangerine (formerly ING DIRECT Canada) from 2011 to 2014. Additionally, he served as Consultant Team Lead at the University of Toronto - Rotman School of Management from 2018 to 2019.
Digital Marketing Campaigns
Chris Daniel has a strong background in leveraging consumer insights to drive business results, particularly in digital marketing campaigns. His extensive experience includes planning and executing successful campaigns that enhance client engagement and satisfaction across various sectors.