Chris Greenhalgh, B. Comm. (Hons.)
About Chris Greenhalgh, B. Comm. (Hons.)
Chris Greenhalgh is the Director of Brand Strategy and Marketing Compliance at IG Wealth Management, where he has worked since 2019. He holds a Bachelor of Commerce with Honours from the University of Manitoba and has over a decade of experience in advertising compliance and business development, particularly in optimizing marketing strategies for financial advisors.
Work at IG Wealth Management
Chris Greenhalgh has held multiple positions at IG Wealth Management since 2009. He is currently the Director of Brand Strategy and Marketing Compliance, a role he has occupied since 2019. Prior to this, he served as Director of Field Marketing (Western Canada) from 2018 to 2019, and as Manager of Field Marketing (Western Canada) from 2017 to 2018. His earlier roles included Associate Manager, Marketing Support and Promotion, and Senior Marketing Specialist - Marketing Support. Throughout his tenure, he has focused on advertising compliance and business development.
Education and Expertise
Chris Greenhalgh earned a Bachelor of Commerce with Honours in Marketing from the University of Manitoba's Asper School of Business, studying from 2005 to 2009. He furthered his education at the Canadian Securities Institute, completing the Partners, Directors and Senior Officers Course in Advertising Compliance from 2011 to 2012. His expertise encompasses advertising compliance, business development, experiential marketing, and social media strategy.
Background
Before joining IG Wealth Management, Chris worked at Manitoba Hydro as the WISE Program Manager in the Marketing Department from 2007 to 2009. His experience spans over a decade, during which he has collaborated with Financial Advisors to enhance marketing plans and strategies. He also participated in the Arni Thorsteinson Israel Exchange Program at Ben-Gurion University of the Negev in 2009.
Achievements
Chris Greenhalgh has made significant contributions to marketing compliance and strategy throughout his career. His roles at IG Wealth Management have involved optimizing marketing plans for Financial Advisors and leading various marketing initiatives. He engages in mentorship and coaching, demonstrating leadership within his professional capacity.