Drew Robertson
About Drew Robertson
Drew Robertson serves as the Area Marketing Director at Investors Group Financial Services Inc., where he has significantly expanded business opportunities in Atlantic Canada. He has developed numerous marketing programs and resources, and has played a key role in guiding the Atlantic Marketing Council and regional directors across four provinces.
Work at Investors Group Financial Services Inc.
Drew Robertson has served as the Area Marketing Director at Investors Group Financial Services Inc. since 2001. Over a span of 23 years, he has significantly contributed to the growth of business opportunities in Atlantic Canada. His role involves guiding the Atlantic Marketing Council and collaborating with Regional Directors across nine major offices in four Atlantic Provinces. Robertson's leadership has been instrumental in shaping marketing strategies and initiatives that align with the company's goals.
Marketing Initiatives and Programs
Robertson has introduced and managed over 30 different programs and initiatives that have grown business opportunities in Atlantic Canada from 4,500 to over 30,000 annually. He is responsible for the conception and execution of the Atlantic Area Marketing plan, influencing marketing plans across the country. His efforts have led to increased Consultant participation numbers, achieving the highest levels in the country at over 94%.
Achievements in Event Marketing
Drew Robertson has created and managed over 350 events, including the notable 'Investors Group Comedy Tour', which won a 2005 Canadian Marketing Silver Award. He developed 'The Consultants Guide to Event Marketing', providing a step-by-step process for maximizing results in event planning. His expertise in event marketing has contributed to the overall success of the marketing initiatives in Atlantic Canada.
Authorship and Training Development
Robertson authored '101 Marketing Tips for Consultants', a resource book aimed at enhancing marketing strategies for consultants. He is also involved in guiding and developing the Marketing Training Platform, which consists of a series of modules designed to improve productivity among marketing teams. His contributions to training and resource development have supported the growth of marketing capabilities within the organization.
Leadership and Strategic Collaboration
In his role, Drew Robertson collaborates closely with the Area Vice-President to establish strategy and direction for Atlantic Canada. He engages in partnered coaching of the Region Management teams and Consultant force, ensuring alignment with the company's marketing objectives. His leadership within the Atlantic Marketing Council has laid the foundation for effective marketing practices across the region.