Katie Mac Callum
About Katie Mac Callum
Katie Mac Callum is a Marketing and Communications Specialist at IG Wealth Management in Charlottetown, Prince Edward Island, where she has worked since 2021. She actively supports the Alzheimer Society of PEI and NS and plays a significant role in promoting local businesses in the Northumberland Strait Region.
Work at IG Wealth Management
Katie Mac Callum has been employed at IG Wealth Management since 2021, serving as a Marketing and Communications Specialist. In this role, she is responsible for organizing and promoting events that support local businesses in the Northumberland Strait Region. Her work includes raising awareness and funds for the Alzheimer Society of PEI and NS through the IG Wealth Management Walk for Alzheimer's. Her contributions are aimed at enhancing community engagement and fostering relationships within the region.
Previous Experience in Marketing
Before joining IG Wealth Management, Katie Mac Callum worked as a Marketing Manager at Fair Isle Ford Sales from 2016 to 2018. Following this role, she served as the Social Media Marketing Manager at COWS Inc. from 2018 to 2021. These positions provided her with extensive experience in marketing strategies and consumer engagement, which she applies in her current role.
Education and Expertise
Katie Mac Callum studied at Holland College, where she earned a degree in Marketing and Advertising Management from 2011 to 2013. This educational background has equipped her with the skills necessary to develop effective marketing strategies and communication plans, particularly in social media and personal interactions.
Community Involvement
Katie Mac Callum is actively involved in community initiatives, particularly in raising awareness and funds for the Alzheimer Society of PEI and NS. Her participation in the IG Wealth Management Walk for Alzheimer's highlights her commitment to supporting local causes and enhancing community well-being.
Focus on Consumer Confidence
In her professional capacity, Katie Mac Callum focuses on enhancing consumer confidence and comfort. She employs effective communication strategies that leverage social media and personal interactions to build trust and engagement with her audience.